The American Red Cross has long been recognized as a trusted humanitarian organization, and that same commitment to stewardship and donor trust extends to its charitable gift annuity (CGA) program. As a longtime member of the American Council on Gift Annuities (ACGA), the organization relies on ACGA resources, industry guidance, and recommended rates to help ensure its planned giving program remains strong and donor-focused.

The American Red Cross incorporates charitable gift annuities into its donor outreach, highlighting the opportunity for supporters to secure fixed payments for life while advancing the organization's mission.

Rebecca Locke, Vice President, Gift Planning, values ACGA's ongoing communications to stay informed about developments in the industry.

“Our marketing team routinely reviews the emails I receive from ACGA as I always want to keep up to date with any new information regarding charitable gift annuities and the broader Gift Planning industry.”

The American Red Cross has also maintained a longstanding commitment to following the recommended gift annuity rates established by ACGA. This consistency helps reinforce donor confidence while supporting sound financial management practices.

“The American Red Cross has strictly adhered to the recommended gift annuity rates set by the ACGA Board for as long as we have records. In marketing for our CGA program, we are always searching for new and interesting opportunities that can be utilized to promote and validate the Red Cross Charitable Gift Annuity Program. So, when we were notified that the ACGA Certification logo would be made available to member organizations, we jumped at the chance to incorporate this into our promotional materials.”

The organization's marketing materials prominently feature charitable gift annuity benefits, rate illustrations, and information designed to help donors understand how a CGA can support both personal financial goals and charitable impact.

One of the most visible ways the American Red Cross demonstrates its commitment to best practices is through the inclusion of the ACGA Certified Gift Annuity Issuer logo and current ACGA rates in donor communications.

As Locke explains, these details help assure donors that the organization takes its fiduciary responsibilities seriously.

“We are always sure to include the most recent ACGA rates and the certification logo in our appeals. We believe these details provide us with an opportunity to show our constituents that we are performing our due diligence to be good stewards of their precious resources. They can trust that these funds will be available to the organization to keep our mission strong long into the future as well as make the payments as promised.”

Through its continued adherence to ACGA-recommended rates, utilization of ACGA resources, and prominent display of the ACGA Certification logo, the American Red Cross demonstrates how member organizations can leverage ACGA membership to strengthen donor trust, reinforce transparency, and support the long-term success of their charitable gift annuity programs.